Metaverse and the Events Industry

Carly Silberstein, DES, CED Events, In the Industry, Technology Leave a Comment

If you’re like me and love learning about new innovations and trends (inside and outside of the industry), then I’m sure you’ve heard of the ‘metaverse’. This new (reimagined), high-tech and unique virtual world is going to take the events industry – along with many others – by storm.  

I’ve done a lot of research on this concept, so let’s break it down. The metaverse is a space where humans can participate in a shared virtual universe. I may be dating myself with this reference, but think back to “Second Life,” arguably the original platform that allowed people to create an avatar and have a second life in an online, virtual world. 

The metaverse allows us to engage with communities of people and experiences of all types (work, play, etc.) online. If the COVID-19 pandemic taught us anything, it is that human beings crave connection and shared experiences, especially when those experience cannot be achieved in real (physical) life. That’s why this concept (though it’s been around in its own unique form for some time now), is going to further evolve the world of events. The metaverse is going to take the concept of virtual events to new heights by incorporating virtual reality (VR), augmented reality (AR), three-dimensional (3D) holographic avatars, video content, and other forms of media to create engaging and dynamic experiences for event stakeholders. 

At Redstone, we’re tech-savvy and digitally obsessed, so we’re looking forward to the opportunities the metaverse brings to the events industry. We believe in the power of connection, how the events we produce achieve a common goal of bringing communities together, even virtually. With the metaverse, the power of connections has now been amplified. It offers opportunities to expand our reach and audiences, reduce our carbon footprint, provide unique activations for brands and attendees, create memorable experiences, and so much more. 

With all of this being said, and we’re certainly excited about these new possibilities, it’s important that every event planning decision be made with intention and with the end goal(s) in mind. The metaverse might not make sense for your organizations event strategy, and that’s okay. It shouldn’t be adopted just because.  

Despite the number of hours invested in exploring the metaverse, we’ve only just grazed the surface with what it is and everything it can do for the industry and beyond. We’re excited to experiment in the metaverse and help our clients do the same.  

Interested in the metaverse? Evaluating the benefits and if it’s right for your event strategy? Book a meeting today to talk all things metaverse and events. Let’s navigate the events world, together. 

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Carly Silberstein, DES, CED

Carly is the Chief Executive Officer at Redstone Agency. She is a devoted entrepreneur with a passion for making personal connections and developing strategic partnerships for Redstone and its clients. Her ongoing focus on positive customer experiences has set a precedent for the quality of service that Redstone clients have come to expect.

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