There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events.
While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is according to SwapCard’s Hybrid is Now report, which analyzed the future of in-person and virtual events.
So, whether planning a fully virtual event or some form of hybrid experience, how do you make it stand out from the crowd and get people to not only register but actually attend?
In this Corporate Meetings Network article “5 Marketing Techniques you Need to Use for your Next Virtual Event”, Redstone’s Manager of Marketing and Communications, Kaitlyn McGuirk, shares five actionable marketing techniques to use for your next event to drum up excitement and make the case for your audience to show up.
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