We are living in a “phygital” reality, where our physical and digital worlds have come together as one – a concept that may resonate now …
What is an Association Management Company (AMC)?
In the wake of COVID-19, the meetings and events industry has come to a halt. During this time we’ve been receiving questions about what’s …
The Digital Event Strategist Experience
Back in 2017, Redstone’s CEO, Carly Silberstein, obtained the Digital Event Strategist (DES) Certification from PCMA’s The Digital Experience Institute®. Over the past few years, …
Why Industry Volunteerism Is Important To Me
Volunteering is hands down, the best way to gain the maximum return on your investment in association membership. My volunteer work helped me establish myself …
The Redsquad Takes on the Industry Trifecta!
Redstone attends industry events to help our team learn and grow and so that we can better serve our clients. Over this past month, Redstone …
The Long Game – Putting Your Strategic Plan into Action
Strategic planning and execution is one of the most challenging parts of running an association, and many strategic plans end up going on a shelf …
Unique Sponsorship Experiences for Your Next Event
Expectations have never been higher for engaging conferences, and this includes conference sponsorships. Both attendees and sponsors are looking for unique and meaningful opportunities to …
Upgrade your CV with a Professional Designation – Getting Started
Can three letters make a difference? Having a professional designation – those three or four letters beside your name, often makes a big impact …
How Dinosaurs Can Still Impact Your Event … Lessons Learned From A Raptors Fan(atic)
If you live in Toronto, or even Canada, or have access to the Internet – you know that the Toronto Raptors took the city and …
The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral
In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce …