A lot! Especially when referring to the name of your company. The objective is to land on a name that is creative, catchy, meaningful and memorable.
When Redstone’s co-founders set out to name the company, it was important to them that the name embody who we are and what we stand for as a company.
Redstone is a combination of our co-founders names; Bailey’s last name is Roth which means Red in German. Carly’s last name is Ekstein; the Stein portion means Stone. Tada! They had arrived at a name that embodied who we are (literally!). But this was not enough. The company is not about the co-founders per say, but rather, what they stand for.
The naming process went through several rounds of vetting to ensure that the name communicated exactly what the company stands for. The colour red exudes strong and powerful energy. It is also an energizing colour that motivates people to take action. Red has been known to signify a pioneering spirit and leadership qualities, promoting ambition and determination. On the other side of the name, stones are hard and solid, collectively, they form sturdy foundations. Symbolically, stones are objects of strength.
So, we have strong, powerful energy that motivates people to take action. We embody a pioneering spirit, leadership qualities, ambition and determination. Collectively, the team forms a strong, sturdy foundation. All of these descriptors accurately represent the company, what it stands for and its founders. Read more about our core four values here.
At Redstone, our mission is to drive growth in our clients’ organizations and make a positive impact in the communities they serve. We do this in a variety of ways (see more here) but what really sets us apart is that we are a millennial-owned and operated event and association management agency that understands how our generation (Gen-Y) is shaping the world of work and beyond. We have an innate ability to navigate and embrace technology and its advancements in order to bring maximum efficiency to our organization and our clients.
We look forward to learning more about who you are, listening to what you stand for and understanding the meaning behind your name.
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- Your Conferences & Events Through COVID-19 and Beyond - September 16, 2020
- Bailey Roth Featured in MPI Toronto Chapter Blog Post “Why Being a Mom Makes Me a Better Leader at Work” - December 5, 2019