Cait ran all marketing programs for a B2B, SaaS-based mobile forms company where she launched co-marketing campaigns with global brands such as Apple, AT&T, GE and Box. She developed marketing strategies for new feature launches, managed the content and creative teams in the development of new marketing assets and purchased digital media opportunities for all lead generation campaigns. Cait also executed the company’s events (customer events, internal events, webinars and sponsorship participation) and email marketing strategy.
With a passion for planning and project management, Cait is always looking for new ways to do things more efficiently and is keen to learn a new system or implement a new tool. She holds a Honours Bachelor of Commerce, Marketing Option, from the University of Ottawa.