As the Associate Director, Financial Services with Redstone Agency, Alexandra is passionate about process improvements, maximizing efficiencies, and challenging old ideas. By breathing fresh air into existing procedures, Alex has a proven track record of providing impactful, accurate and relevant financial reporting under strict deadlines, while maintaining a healthy team culture based on trust and respect.
Alex has acquired professional experience from a variety of industries, including playing key roles within the finance teams of not-for-profit organizations, a hedge fund administrator, and an advertising agency. Alex has served several terms on the Board of Directors of Halifax Rowing Club and is currently co-Treasurer of Fertility Matters Canada. These experiences have developed her understanding of the needs of different types of organizations, and how to ask the right questions to ensure deliverables meet the needs and exceed the expectations of our clients. Alex is passionate about going to extra mile to provide outstanding customer service to our clients and partners.
Committed to lifelong learning, Alex loves learning new technical skills and enhancing her soft skills through a combination of formal education, professional development courses, and informal online courses. In 2020, Alex completed CPA Canada’s Not-for-profit certificate program, which provided depth in key areas of NFP finance, accounting, and governance.
Alexandra is a Chartered Professional Accountant (CPA) and holds a Bachelor of Arts Degree (Economics and Germanic Studies) from The University of British Columbia.