In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …
Going Digital with Event Apps
We are living in a world where everyone is becoming increasingly connected and it seems that everyone is either posting, tweeting, tagging or boomerang-ing their daily life. This is also the case for event attendees. Now, more than ever, attendees are eager to engage with fellow attendees, speakers, sponsors and …
‘Tis the Season of Giving…Back
For many, the holiday season is a time for giving – sharing gifts with friends and family, making those final charitable donations for 2016 or spending time with loved ones. Of all the ways to give, giving back by volunteering can often be the most rewarding. While the non-profit industry …
Facebook Live As A Cost-Effective & Powerful Video Strategy
The idea that new and shiny technology and media production platforms come with an outrageous price tag isn’t always the case. You can maximize your event or associations’ engagement levels without breaking the bank – using Facebook Live. Did you know that people are 10 times more likely to comment …
Developing an Event Marketing & Communications Strategy
The event market is as saturated as it has ever been. With events popping up weekly, it makes it nearly impossible to attend all of the events you would like to. If you’re a planner, you understand how important it is to make your event stand out from …
Pumpkin Spice and Everything Nice
While it may be hard to hear, summer 2016 is in its final lap. It’s just a matter of time before the leaves begin to change and the air becomes crisp and cool. Between sips of your fall-themed latte, take note of the following factors you may not have considered …
Let’s Talk Strategy
An unavoidable part of the business world today is a presence on social media. In most industries you need to incorporate social media platforms to be seen as up-to-date and connected. Today, Twitter feeds, Instagram accounts, Facebook pages and company Linkedin profiles are all a part of creating your brand, …
When the Planner Becomes the Attendee
The Redstone team has been on the planning side of conferences and corporate events for the past 8 years, so we were thrilled to have had the opportunity to attend an industry conference this past week. We memorized the delegate list, had meetings with other attendees scheduled in advance, and …
What’s in a Name?
A lot! Especially when referring to the name of your company. The objective is to land on a name that is creative, catchy, meaningful and memorable. When Redstone’s co-founders set out to name the company, it was important to them that the name embody who we are and what we …