The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral

Kaitlyn McGuirk, MA Best Practices, In the Industry, Tips N Tricks Leave a Comment

In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …