Do you want your newsletters, emails and marketing materials to stand out? The key to telling your organization’s story in an engaging way is strong, persuasive communications. Before you can master the subject line or the catchy campaign slogan, you’ve got to get back to basics. Did you know that …
Tips to Keep Your Inbox Safe
In light of all this talk about the Canada Anti-spam Legislation (CASL) and its grace period coming to an end last week, we’d like to share our top five tips on how to spot spam. As spam becomes more and more sophisticated in its ability to address you by your …
The Countdown to CASL is Over
Seems like the ending of Canada’s Anti-Spam Legislation (CASL) grace period is the talk of the town (well, in Canada at least). On Canada’s 150th birthday, the grace period will conclude. Is your organization ready? First, a reminder: What is CASL? It is a federal law aimed at eliminating unsolicited …
Developing an Event Marketing & Communications Strategy
The event market is as saturated as it has ever been. With events popping up weekly, it makes it nearly impossible to attend all of the events you would like to. If you’re a planner, you understand how important it is to make your event stand out from …
Cyber Incivility: Dreading Your Inbox
E-mail communications are becoming a major stressor in the non-profit sector. Explore the experiences of non-profit leaders and learn 10 best practices on how to manage cyber incivility. Blog post by guest, Kristin S. Williams. Redstone has the pleasure of welcoming Kristin S. Williams as a guest blogger this week …