The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral

Kaitlyn McGuirk, MA Best Practices, In the Industry, Tips N Tricks Leave a Comment

In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …

Human Resource Management Tips for the Event Management Industry

Haley Borland Best Practices, Tips N Tricks Leave a Comment

  The Human Resource Management team plays a critical role in the overall health of an organization. They are especially important in the event management industry because of their obligation to hire employees who will thrive in the industry and ensure that proper support and training is provided, which of …

Force Majeure: What It Means & How to Handle It

Redstone Best Practices Leave a Comment

It’s almost time.  The A/V contract is signed.  Trade show services have been ordered.  Final numbers have been guaranteed.  You are counting down the last several hours before your event. And then suddenly, it happens.  An unplanned complication.  A natural disaster.  Force majeure.  Force majeure, or “superior force” in French, …

Six Tips for Leveraging Instagram to Grow Your Small Business

Haley Borland Technology Leave a Comment

With a variety of social media platforms available at the touch of a button, it can be difficult to determine which channels best suit your small business. Whether you’re a small business, not-for-profit, or association – every dollar counts and it can be challenging to justify spending money on marketing. …

Mindful Event Design: Creating Millennial-Approved Conferences in 2019

Matt Beal In the Industry Leave a Comment

Conferences provide opportunities for like minded communities to connect, share knowledge, build relationships and exchange resources. These events are notorious for packed schedules with breakout sessions, plenaries and social gatherings, lasting multiple days in length. Have you ever felt burnt-out after attending such a meetup? More than ever, national conferences …