The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral

Kaitlyn McGuirk, MA Best Practices, In the Industry, Tips N Tricks Leave a Comment

In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …

Human Resource Management Tips for the Event Management Industry

Haley Borland Best Practices, Tips N Tricks Leave a Comment

  The Human Resource Management team plays a critical role in the overall health of an organization. They are especially important in the event management industry because of their obligation to hire employees who will thrive in the industry and ensure that proper support and training is provided, which of …

How to Write a Social Media Policy for Your Organization

Sabrina Cabral Best Practices, Tips N Tricks Leave a Comment

  We all know and understand the importance of having a strong social media presence.  What we might not readily understand or acknowledge are the risks associated with using these platforms to pursue growth opportunities.  After all, with great power comes great responsibility. When building a brand, the preservation of …

From Stand Alone to Surrounded – Moving from A Single Association to an AMC

Natalie Wallace, CAE Tips N Tricks Leave a Comment

My history with associations has been fairly simple – multiple different roles in one association – that’s it. I’ve bounced from Executive Assistant (which really does play a part in all departments of an organization) to education, and then lastly to operations. I’ve seen all of the departments in action …

8 Ways to Enhance Your Personal Branding Game

Chantel Megaffin Best Practices, Tips N Tricks Leave a Comment

Branding isn’t something that applies only to companies and celebrities. Personal branding is your opportunity to express and communicate your personality, skills and values. Interested in learning more? Here are 8 ways to take your personal branding skills to the next level. REFLECT – What are three words that describe …

5 Tips to Increase Your Event Survey Participation

Melanie Smilynov Best Practices, Efficiency, Tips N Tricks Leave a Comment

Post-event feedback from attendees can be incredibly useful as it provides insight from individuals who experienced the event firsthand. Their opinion is unbiased, which will allow you to understand what they saw, what they liked and disliked, etc. All of this necessary information can only be accessible through survey participants. …

Resourceful Ways to Stretch a Small Meetings Budget

Maddy Marchildon Tips N Tricks Leave a Comment

Originally featured on Corporate Meetings Network. Meeting planners don’t generally lack original ideas for how to wow attendees. It’s fun to daydream about having a limitless planning budget and all of the things we could do, from infamous speakers, to the highest quality of food and beverage, and holding events …

Your Guide to Connect Marketplace

Ashley Wood In the Industry, Tips N Tricks Leave a Comment

Connect Marketplace is the ultimate networking Conference. From meeting with 20-30 suppliers or planners a day, to mingling over drinks and appetizers in the city’s most famous venues, you are guaranteed to meet hundreds of new potential customers, clients and friends.   To someone who has never experienced Connect, the Conference …

Attracting Generation X – The Forgotten Generation of Meeting Attendees

Maddy Marchildon In the Industry, Tips N Tricks Leave a Comment

Originally featured on Corporate Meetings Network. While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them but …

Do’s and Don’ts for Events Geared Toward Young Professionals

Maddy Marchildon In the Industry, Tips N Tricks Leave a Comment

Originally featured on Corporate Meetings Network. Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation …