The Long Game – Putting Your Strategic Plan into Action

Nzinga White Best Practices, In the Industry Leave a Comment

Strategic planning and execution is one of the most challenging parts of running an association, and many strategic plans end up going on a shelf never to be heard of again. On the other hand, successful development and implementation of a strategic plan can be transformative, making an association high-performing, …

Unique Sponsorship Experiences for Your Next Event

Nzinga White In the Industry Leave a Comment

Expectations have never been higher for engaging conferences, and this includes conference sponsorships. Both attendees and sponsors are looking for unique and meaningful opportunities to engage with each other at your event. Take your conference further by straying away from “recognition during opening remarks” or “logo on conference program” and …

Upgrade your CV with a Professional Designation – Getting Started

Nzinga White In the Industry Leave a Comment

  Can three letters make a difference? Having a professional designation – those three or four letters beside your name, often makes a big impact on your professional development and career advancement. Those additional credentials, such as the Certified Association Executive (CAE) or Certified Meetings Professional (CMP) demonstrate that you …

The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral

Kaitlyn McGuirk, MA Best Practices, In the Industry, Tips N Tricks Leave a Comment

In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …

Mindful Event Design: Creating Millennial-Approved Conferences in 2019

Redstone In the Industry Leave a Comment

Conferences provide opportunities for like minded communities to connect, share knowledge, build relationships and exchange resources. These events are notorious for packed schedules with breakout sessions, plenaries and social gatherings, lasting multiple days in length. Have you ever felt burnt-out after attending such a meetup? More than ever, national conferences …

The Latest Trend in Environmentally Friendly Event Planning

Melanie Smilynov In the Industry Leave a Comment

With increasing climate change and pollution in today’s world –  being green as much as possible, in every aspect of life is important. This is true in event planning as well, which is why making your event green has become the latest trend. Being environmentally friendly is a way for …

The Latest in Event Technology

Redstone In the Industry Leave a Comment

In the past decade, technology and innovation have been two critical elements in event planning, both contributing to successful and unique events. At Redstone, we are always looking for the latest trends in technology and how we can enhance the overall event experience. When guests leave an event, it’s the …