How to Write a Social Media Policy for Your Organization

Sabrina Cabral Best Practices, Tips N Tricks Leave a Comment

  We all know and understand the importance of having a strong social media presence.  What we might not readily understand or acknowledge are the risks associated with using these platforms to pursue growth opportunities.  After all, with great power comes great responsibility. When building a brand, the preservation of …

8 Ways to Enhance Your Personal Branding Game

Chantel Megaffin Best Practices, Tips N Tricks Leave a Comment

Branding isn’t something that applies only to companies and celebrities. Personal branding is your opportunity to express and communicate your personality, skills and values. Interested in learning more? Here are 8 ways to take your personal branding skills to the next level. REFLECT – What are three words that describe …

5 Tips to Increase Your Event Survey Participation

Melanie Smilynov Best Practices, Efficiency, Tips N Tricks Leave a Comment

Post-event feedback from attendees can be incredibly useful as it provides insight from individuals who experienced the event firsthand. Their opinion is unbiased, which will allow you to understand what they saw, what they liked and disliked, etc. All of this necessary information can only be accessible through survey participants. …

4 Sections Every Membership Satisfaction Survey Should Have

Kaitlyn McGuirk, MA Best Practices Leave a Comment

Members are at the core of any association. Without members the association would likely fail as there would be no one for the association to serve, no one to attend events, partake in volunteering or uphold the association name. That’s why knowing your members needs and wants is crucial. A …

The R.O.I on Team-Building at Events

Ashley Wood Best Practices Leave a Comment

Bailey Roth, President of Redstone Agency, was recently featured in Corporate & Incentive Travel on the topic of team-building in the meetings and events industry. Teambuilding (both in your office and at events) can carry huge value to your meeting or event attendees, and yet is sometimes overlooked. Check out …

Four Reasons Why You Should Attend Professional Association Meetings

Maddy Marchildon Best Practices Leave a Comment

Originally featured on Corporate Meetings Network in March 2018. As an association manager, I’m regularly coming up reasons why professionals should join their industry associations, and different ways to market and share their value propositions – and yet, there is still work to do around awareness in our own meeting …

Non-Profit, Pro-Revenue: Making Money in the Not-For-Profit Sector

Maddy Marchildon Best Practices Leave a Comment

Originally featured on Corporate Meetings Network in September 2018. It’s that time of year again: More financial considerations for not-for-profit meeting planners. I’m not sure what it is about this time of year, but at the end of the summer season my financial concerns are always top of mind. It …

Site Visits 101

Shayna Asgill Best Practices Leave a Comment

Site visits are an essential part of planning an event.  An in-person look at your event space is important to ensure that your next event will run smoothly and that attendees will have a memorable experience. Earlier in the year, Redstone conducted a site visit at Blue Mountain Conference Centre …