The Importance of Aesthetics in Branding: Tips for Creating Effective Marketing Collateral

Kaitlyn McGuirk, MA Best Practices, In the Industry, Tips N Tricks Leave a Comment

In today’s digital era, individuals expect that images and graphics they consume are aesthetically pleasing. With the increasing demand for content, marketers have to produce more creative projects in-house and deliver them faster. And with popular programs such as Instagram, Canva and Animoto there is no longer an excuse for …

Human Resource Management Tips for the Event Management Industry

Haley Borland Best Practices, Tips N Tricks Leave a Comment

  The Human Resource Management team plays a critical role in the overall health of an organization. They are especially important in the event management industry because of their obligation to hire employees who will thrive in the industry and ensure that proper support and training is provided, which of …

Force Majeure: What It Means & How to Handle It

Redstone Best Practices Leave a Comment

It’s almost time.  The A/V contract is signed.  Trade show services have been ordered.  Final numbers have been guaranteed.  You are counting down the last several hours before your event. And then suddenly, it happens.  An unplanned complication.  A natural disaster.  Force majeure.  Force majeure, or “superior force” in French, …

Reading Financial Statements 101: Part I

Jessica Levine, CPA, CMA Best Practices Leave a Comment

Revenue. Expenses. Assets. Equity. Liabilities. Profit.  Many of you may be thinking, ‘Hey, I know some of those words’. Sometimes financial jargon can feel intimidating and overwhelming, but there are four primary financial statements that everyone can (and should!) understand and be familiar with. Just remember – they’re more afraid …