Social media is the best way to get your event into the hands of your audience, literally. There are several platforms you can leverage to access various segments of your audience where they live online. It’s not enough for your audience to just see your posts; you need to create a strategy behind your every move.
Here are six strategic ways to use social media to hype your event.
Develop a social media work-back schedule, leaving yourself ample time to promote your event. Starting early allows you to create momentum with your audience and saturate your social media sphere. The earlier you promote your event, the higher the chances for success.
- Be Contextual
One of the most important strategies in social media is to be present where your consumer is. For example, if you’re planning a professional networking event, you can leverage channels like LinkedIn where your audience is more receptive to a professional work event. Whereas, if you’re promoting an Indie music concert you may choose to leverage Facebook, a platform used to see what events are happening nearby and share attendance with friends and family.
- Use Your Network
Create posts announcing your speakers and performers using your curated hashtag. Encourage your speakers with a large following to promote your event – you can work with them to use their platforms to create buzz and increase attendance.
- Diversify Your Content
Diversifying your content allows you to build traction among your audience and encourage engagement. Some easy examples include creating contests, giving “sneak peaks”, hosting giveaways and offering discounts.
Giveaways are a fantastic way to build organic noise and attention around your event. Using tactics like – Share to Win and Tag a Friend – can help your event surface on social media as the algorithm serves posts with high engagement.
- Interact With Your Followers
It’s important to maintain a strong social media presence and engage with followers and attendees who are mentioning your event. Encourage a two-way conversation with your followers by retweeting, commenting and sharing!
- Create FOMO
By promoting your event with different price points on social media you can create the fear of missing out among your audience. Early bird pricing and limited time offers work well on social media because they instigate a sense of urgency from your audience.
If you need support hyping your event, we’re happy to help! Contact us today!